To use it, go to the Content Marketing Toolkit and select SEO Content Template. SEMrush has another tool that can help you with content optimization using keywords on your website. These are good candidates for optimization to bring you closer to a top 3 ranking for those keywords more quickly. Pay close attention to the keywords where your content is ranked between 4 and 10. This will show you the keywords your site is already ranking for, along with their position in SERPs. To do this, log into the site and go to SEO Toolkit » Organic Research » Positions. Google Analytics isn’t your only option for finding pages where you can optimize SEO keywords.
#Can you search for keywords in text messages how to#
How To Find Pages To Optimize With SEMrush Make a note of your top pages in an external file, or simply export the results. Then add Landing Page as a secondary dimension, to see the list sorted by landing page. You’ll see your content in a table, ranked by the number of users in the past week. To find the pages, go to Acquisition » All Traffic » Source/Medium.
These’ll likely only need a bit of tweaking to make the content perform even better. Google Analytics will help you find the pages on your site that are already popular with visitors, and are getting organic traffic. How To Find Pages To Optimize With Google Analytics We’re going to show you how to use these in the next two sections. Two useful tools for this purpose are Google Analytics and SEMrush. It’s also an important part of improving SEO for existing content. Keyword research isn’t just useful for creating new content. We describe the process in detail in our keyword research 101 article.
Next, find related terms by searching on Google, scrolling down to the bottom of the page of search results and seeing what else people searching for that term also looked for.Īnd finally, discover the keywords that people are already using to discover your site by using Google Analytics and Google Search Console. In the next section, we’ll look at how you find SEO keywords to use in your content.įirst, brainstorm the terms that you think your potential customers might be searching for. That’s because you don’t want to end up competing with your own content for search rankings. The best practice is to focus each piece of content on a different keyword phrase, and never use the same keyword more than once. Keyword research also helps you come up with your content strategy by creating content around the terms that you know your audience is looking for. That’s how you find the right keywords to include on a web page in the first place.Īs we said earlier, the use of keywords helps Google assign the right search ranking. Getting Started With Using Keywords For SEOĪn important starting point when using keywords for SEO is doing keyword research. Next, let’s look at how you get started when using keywords for SEO. (It’s important to note that while keywords aren’t the main ranking factor themselves, their use in content and links, which ARE among the top ranking factors, helps Google with this process.) That’s what gives a web page its search ranking. Then Google uses that information to determine which content is relevant to a particular search query, and how the page should rank in searches for a particular term. Part of the SEO process is using keywords: words and phrases that describe what your content is about.
SEO is optimizing your web pages for better ranking in search results pages (SERPs).
Ready? Let’s get started… Understanding Keywords and SEOīefore we go any further, let’s make sure we’re on the same page about keywords and SEO. Recommended Resource: Need more website traffic? Learn how to rank #1 on Google with our Ultimate Guide to SEO in 2020. How To Find Pages To Optimize With SEMrush.How To Find Pages To Optimize With Google Analytics.Getting Started With Using Keywords For SEO.Use this table of contents to get to the section that interests you most: In this guide, we’re going to show you how to use keywords for SEO the RIGHT way so you get the traffic, leads, and sales you need. That’s because you’ll miss out on the benefits of getting organic traffic when people click through to your site from a list of search results.Īnd no organic traffic means fewer leads and sales. That means if you get keyword use wrong, you’ll seriously hurt your business. And half the clicks on that page go to the first three results. Research shows that 95% of people only look at the first page of search results. If you don’t understand how to use keywords for search engine optimization ( SEO), you’re losing business.
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